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There is data flowing into your computer every single minute. How can you make sense of it all? How can you use it? How can it have a relevant role in your decision-making processes?
Well, you could use charts. (Probably there are other good answers…) A visual representation of data uses the power of the human vision to connect the dots and spot trends, patterns and outliers in the data. And how do you do it? Just by using a tool you are familiar with: a spreadsheet.
Armed with a spreadsheet, a basic knowledge of human perception and some design tips you can really understand the reality behind the data. This, by the way, summarizes what the marketers call my “unique selling proposition”: helping people to use their tools efficiently, avoiding common pitfalls, really turn data into insights for their businesses.
Let me tell you why I write this blog since September 2007. I write it because I believe that:
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- knowing how to make sense of data is an essential skill for the future;
- we need help to manage this growing volume of information we are exposed to;
- the average information management skills are too low;
- some of the available skills are actually wrong and do more harm than good;
- some skills are easy to learn and could have a dramatic impact in productivity in the workplace;
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And I write it because I love information visualization and I would gladly spend the rest of my days researching, testing and writing about it.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text][/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_2″ last=”yes” min_height=”” hover_type=”none” link=”” border_position=”all”][fusion_title size=”2″]Rules of the house[/fusion_title][fusion_accordion]
[fusion_toggle title=”Comment policy”]Try to be nice and add to the discussion. Don’t spam. If you want to promote your blog/site/product make sure you are doing it right. I don’t think I have the right to edit your comment, but I have the right to remove it. New readers will have their first comment held for moderation.[/fusion_toggle]
[fusion_toggle title=”Monetizing policy”]If I can do a good job here, if I really can help people, then the money will follow, I have no doubts about it. This is not a money-seeking, short-term commitment. If I can make a decent living out of it and get some money for the kids, great. If not, I’ll keep my day-time job and keep writing.
My monetization strategy is simple: no ads, sell content (e-books or similar, like the Demographic Dashboard), indirect monetization, some clearly labeled affiliate programs that fit in the blog’s philosophy an that I can honestly recommend. I use the Amazon affiliate program widget for books I like or are highly recommended by people I trust. It is more a library than a bookshop (it even includes out-of-print books).
I’m better now, but I’m still a lousy marketer. Every time I read blog monetization strategies and traffic building like asking other bloggers for links I say to myself “I could never do this”. But if you like the blog you may consider linking me from your blog or website. I would really appreciate…[/fusion_toggle]
[fusion_toggle title=”Disclamer”]The information contained in this website is for general information purposes only and is provided by Wisevis “as is”. Whilst I endeavor to keep the information up-to-date and correct, I make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will the site owner be liable for any loss or damage including, without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of or in connection with the use of this website.
Through this website you are able to link to other websites which are not under the control of Wisevis. I have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, Wisevis takes no responsibility for and will not be liable for the website being temporarily unavailable due to technical issues beyond my control.
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[/fusion_accordion][fusion_separator top=”30″ style=”none” /][fusion_title size=”2″]A few facts[/fusion_title][fusion_accordion]
[fusion_toggle title=”My family”]I am married and I have a full-time job equivalent: raising twins (they are eight year five years old now).[/fusion_toggle]
[fusion_toggle title=”Where I live”]I live in Oeiras a suburb by the sea near Lisbon, Portugal.[/fusion_toggle]
[fusion_toggle title=”My Education”]I have a master’s degree in statistics and information management, but I never wrote my thesis.[/fusion_toggle]
[fusion_toggle title=”My last job”]I worked for ten years at the Portuguese subsidiary of Merck & Co.[/fusion_toggle]
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